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Privacy Policy

Privacy Policy

This Privacy Policy explains how Martechies collects, uses, stores, and protects personal data when you visit www.martechies.com, contact us, request a consultation, or interact with our services.

By using this website, you agree to the practices described in this Privacy Policy.

1. Who We Are

Martechies is a marketing and technology agency that helps businesses grow through strategy, digital marketing, paid advertising, automation, web development, analytics, AI services, and related consulting services.

For the purpose of applicable data protection laws, the data controller is:

Martechies SRL
Address: Bucharest, Romania
Email: contact AT martechies DOT com
Website: https://www.martechies.com

2. What Personal Data We Collect

We may collect the following categories of personal data:

Information You Provide Directly

When you fill in a contact form, request a consultation, send us an email, or communicate with us, we may collect:

  • Name
  • Email address
  • Phone number
  • Company name
  • Website
  • Business details you choose to share
  • Project requirements
  • Any additional information included in your message

Technical and Usage Data

When you visit our website, we may automatically collect certain technical information, such as:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Pages visited
  • Time spent on pages
  • Referring websites
  • Approximate location based on IP address
  • Interactions with forms, buttons, and website content

Marketing and Analytics Data

Depending on your cookie preferences and the tools active on our website, we may collect data related to:

  • Website analytics
  • Conversion tracking
  • Advertising campaign performance
  • Remarketing audiences
  • User behavior on the website
  • Traffic sources and campaign attribution

This may involve tools such as Google Analytics, Google Tag Manager, Meta Pixel, TikTok Pixel, LinkedIn Insight Tag, Microsoft Clarity, or similar marketing and analytics technologies.

3. How We Use Your Personal Data

We use personal data for the following purposes:

To Respond to Your Requests

We use your contact details and submitted information to respond to inquiries, schedule consultations, prepare proposals, and communicate with you about potential or ongoing projects.

To Provide Services

If you become a client, we may use your data to deliver marketing, technology, analytics, automation, web development, AI, or consulting services.

To Improve Our Website

We analyze website usage to improve performance, content, usability, user experience, and conversion flows.

To Run Marketing and Advertising Activities

With your consent where required, we may use cookies, pixels, and analytics tools to measure advertising performance, understand traffic sources, create remarketing audiences, and optimize campaigns.

To Maintain Security

We may process technical data to protect our website, prevent abuse, detect suspicious activity, and maintain the security of our systems.

To Comply With Legal Obligations

We may process and retain certain data where required by tax, accounting, contractual, legal, or regulatory obligations.

4. Legal Basis for Processing

Depending on the context, we process personal data based on one or more of the following legal grounds:

Consent

For example, when you accept optional cookies, subscribe to communications, or give us permission to contact you.

Contractual Necessity

When processing is required to take steps before entering into a contract or to perform a contract with you or your company.

Legitimate Interest

For example, to respond to business inquiries, improve our website, secure our systems, manage client relationships, and develop our services.

Legal Obligation

When we must process or retain data to comply with applicable legal, tax, accounting, or regulatory obligations.

5. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to operate properly, analyze traffic, improve user experience, and support marketing activities.

Cookies may be used for:

  • Essential website functionality
  • Analytics and performance measurement
  • Advertising and remarketing
  • Conversion tracking
  • Security and fraud prevention
  • Remembering your preferences

Where required by law, non-essential cookies will only be used after you provide consent through the cookie banner or cookie settings.

You can change your cookie preferences at any time through the cookie settings available on the website, or by adjusting your browser settings.

6. Third-Party Tools and Service Providers

We may use third-party providers to help us operate the website, communicate with leads and clients, analyze performance, run advertising campaigns, host data, or deliver services.

These providers may include, depending on our active setup:

  • Website hosting providers
  • Email and communication tools
  • CRM platforms
  • Analytics platforms
  • Advertising platforms
  • Tag management tools
  • Form tools
  • Security tools
  • Payment processors, where applicable
  • Project management or collaboration platforms

These providers may process personal data only as necessary to provide their services to us and in accordance with applicable data protection requirements.

7. Advertising and Remarketing

We may use advertising platforms such as Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, or similar platforms to promote our services.

These platforms may use cookies, pixels, or similar technologies to:

  • Measure ad performance
  • Track conversions
  • Understand how visitors interact with our website
  • Build remarketing audiences
  • Show relevant ads based on previous website visits or interactions

Where legally required, these technologies are activated only after you provide consent.

8. International Data Transfers

Some of the tools or service providers we use may process data outside the European Economic Area.

Where this happens, we take appropriate steps to ensure that your personal data remains protected, including by relying on recognized legal safeguards such as adequacy decisions, standard contractual clauses, or other appropriate data transfer mechanisms.

9. How Long We Keep Your Data

We keep personal data only for as long as necessary for the purposes described in this Privacy Policy.

Typical retention periods may include:

  • Contact form inquiries: up to 24 months, unless a business relationship begins
  • Client and contract data: for the duration of the contract and as required by legal, tax, or accounting obligations
  • Analytics data: according to the retention settings of the analytics tools used
  • Marketing consent records: for as long as needed to prove consent or until withdrawn
  • Technical security logs: for a limited period necessary to maintain website security

We may retain certain data for longer if required to comply with legal obligations, resolve disputes, or enforce agreements.

10. How We Protect Your Data

We use reasonable technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

These measures may include:

  • Secure hosting environments
  • Access controls
  • Password protection
  • SSL/HTTPS encryption
  • Regular software updates
  • Security monitoring
  • Limited access to personal data
  • Internal procedures for handling data securely

However, no online system can be guaranteed to be completely secure.

11. Your Rights

Under applicable data protection laws, you may have the following rights:

  • The right to access your personal data
  • The right to correct inaccurate or incomplete data
  • The right to request deletion of your personal data
  • The right to restrict processing
  • The right to object to certain processing activities
  • The right to data portability
  • The right to withdraw consent at any time, where processing is based on consent
  • The right not to be subject to decisions based solely on automated processing, where applicable
  • The right to lodge a complaint with a supervisory authority

To exercise your rights, contact us at:

Email: contact AT martechies DOT com

We may need to verify your identity before responding to your request.

12. Complaints

If you believe your personal data has been processed unlawfully or your rights have not been respected, you may contact us first so we can try to resolve the issue.

You also have the right to lodge a complaint with the competent data protection authority.

In Romania, the supervisory authority is:

Autoritatea Națională de Supraveghere a Prelucrării Datelor cu Caracter Personal — ANSPDCP
Website: https://www.dataprotection.ro

13. Links to Other Websites

Our website may contain links to third-party websites, platforms, or social media pages.

We are not responsible for the privacy practices, content, or security of third-party websites. We recommend reading their privacy policies before providing personal data.

14. Children’s Privacy

Our website and services are intended for business users and are not directed at children.

We do not knowingly collect personal data from children. If you believe that a child has provided us with personal data, please contact us and we will take appropriate steps to delete it.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, technologies, legal obligations, or data processing practices.

The updated version will be published on this page with a revised “Last updated” date.

16. Contact Us

For questions about this Privacy Policy or how we process personal data, you can contact us at:

Martechies SRL
Address: Bucharest, Romania
Email: contact AT martechies DOT com
Website: https://www.martechies.com